"The tendency to synchronize may be the most
mysterious and pervasive drive in all of nature"
-Dr. Steven Strogatz, Author of "Sync"
"The tendency to synchronize may be the most
mysterious and pervasive drive in all of nature"
"The tendency to synchronize may be the most
mysterious and pervasive drive in all of nature"
Harness the Power of Rhythm












Hi, I'm Jordan Deodato
I started a growth marketing consultancy 9 months ago. The company is just me for now, with the plan of adding 1 or 2 heads this year. I work across a variety of clients in an outsourced VP of Growth role, which means:
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• Working directly with founders or the exec team to develop and plan out growth marketing strategies and budgets.
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• Overseeing customer acquisition channels, as well as agencies and in-house folks that manage these channels.
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• Owning growth goals, i.e. CPA, ROI, total conversions.
• Depending on the needs of the business, I have fully managed channels, specifically FB Ads Manager, Google Adwords, and Impact Radius for affiliates. Working directly in those tools day to day.
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• Having a seat at the table with the Creative Team to plan and execute testing strategies across all channels.
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• Having a seat at the table with the Product Team to plan and execute site and funnel testing strategies, as well as advise on tracking, marketing analytics, etc.
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Analytics based designs to enforce campaign
My Work & Value
can fit into marketing departments in different shapes and sizes, stemming from my experience. I helped build the growth marketing programs at Rent the Runway and BarkBox for the past 6.5 years, which allowed me to gain knowledge across almost all paid and organic channels. I also led teams of 3-12 folks, and was a key stakeholder in product, dev, and creative team decisions that drove customer acquisition. My channel expertise ranges from Facebook, to Affiliates, Paid Search, Display, Content-based ads, Influencers, Referral programs, email, direct mail, TV, etc.
I am best at diving in and optimizing individual channels based on my client’s goals, then allocating budgets and resources to improve CPA and increase overall spend. I have helped multiple clients over the past year scale total growth marketing budgets 2-3x with an improvement in CPA (with customer LTV remaining stable or improving). I often partner with in-house creative and dev/product teams to build the right experiences to help our channels perform. My experience is predominantly with DTC brands that drive the majority of their revenue online:
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BARK | Rent the Runway | Splendid Spoon | Fleur du Mal | NomNomNow | Nuuly | Versed
